John Heilshorn

Professional surveys offer valuable insights into stakeholder thinking Between investor shyness and their own busy schedules, executives can find it hard to understand shareholder concerns. But by leveraging third-party expertise and embracing the power of perception studies, public company executives can garner data to inform and improve investor targeting. Meetings. Emails. Newsletters. Executives have plenty of ways to communicate with shareholders. But what happens when they need to understand what stakeholders are themselves thinking, in order to improve their prospective investor targeting? An increasing number of companies are opting for perception studies. Professional surveys, typically conducted by third-party experts, they…